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New Product Development
We specialise in guiding brands through the entire process of New Product Development (NPD) from initial concept to market launch. Our comprehensive services leverage scientific expertise, advanced formulation techniques and innovative sourcing strategies to help expand your existing product range and meet evolving consumer demands.
Concept Development & Market Research
Your brand’s NPD journey begins with thorough market research and concept development.
- Idea Generation: Collaborating with your team to brainstorm and refine new product ideas that align with your brand vision and market opportunities.
- Feasibility Studies: Evaluating the feasibility of NPD concepts through detailed analysis of market potential, cost, and technical requirements.
Scientific Formulation Expertise
Our team brings scientific rigor and innovation to the formulation process.
- Formulation Development: Creating unique and effective formulations using cutting-edge technology and scientific methods.
- Ingredient Sourcing: Sourcing high-quality, innovative ingredients that meet regulatory standards and enhance product efficacy.
- Prototype Creation: Developing and testing prototypes to ensure product stability, performance and quality.
- Safety & Compliance: Ensuring all formulations comply with industry regulations and safety standards through rigorous testing and validation.
Sourcing & Supply Chain Management
We manage sourcing and supply-chain logistics to keep your NPD efficient and cost-effective.
- Supplier Identification: Vetting reliable suppliers for raw materials, packaging and other components.
- Cost Optimisation: Negotiating with suppliers to achieve cost-effective sourcing without compromising quality.
- Supply Chain Co-ordination: Co-ordinating logistics to ensure timely delivery of materials and smooth production flow.
Product Development & Testing
We oversee the entire NPD process to meet the highest quality and performance standards.
- Product Design: Designing product formats and packaging that enhance functionality and aesthetic appeal.
- Prototype Testing: Conducting extensive testing of prototypes to evaluate performance, stability and consumer acceptance.
- Pilot Production: Managing pilot runs to refine processes and ensure scalability for mass production.
Market Introduction & Launch Support
We help you bring your NPD to market with a comprehensive launch strategy.
- Launch Planning: Developing timelines, marketing strategies and sales targets.
- Marketing Support: Creating compelling materials and campaigns to generate buzz.
- Sales Training: Equipping your team with product knowledge and selling points.
Continuous Improvement & Post-Launch Support
We provide ongoing support to ensure your NPD success in market.
- Performance Monitoring: Tracking NPD performance and gathering feedback for improvements.
- SKU Optimisation: Adjusting formulations, packaging and marketing based on data insights.
- Innovation & Upgrades: Continuously innovating your SKU to stay competitive.
Ready For Expert Guidance?
Our experienced team is here to lead you in the right direction. Get in touch with us today and let us help you navigate the path to success with confidence and clarity.
